Social Media

French Dressing //

Where love of comfort meets love of style. 

Client / 

French Dressing Collection

 

Role / 

Social Media ​

 

Challenge

French Dressing had longstanding relationships with the retailers that stocked their products but had never sold directly to consumers.

Strategy

We developed a strategy to spread brand awareness for French Dressing and drive traffic to FrenchDressing.com. We launched Facebook and Instagram pages for them to establish their online community. 

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Results

In just over a year, we grew French Dressing’s social media audience from 0 to 19,000 users. We also successfully launched their direct to consumer e-commerce business, and generated a large percentage of their monthly sales online through our social media program.

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