Launched in July 2008 by celebrated men's stylist Martial Vivot, Salon Pour Hommes is the first men's salon in New York City.

Challenge

To develop a visual style that envelopes sophistication, class, and wit. We had to ensure that Martial's audience grew rapidly and were thoroughly engaged in the content that we posted. 

Strategy

We targeted current events, celebrities, and models that were aspirational for Martial Vivot 's audience. By truly turning into the audience we were trying to connect with, it became very rewarding when our engagement started to climb. 

Results

When tasked with a new goal on April 2017 to increase traffic to the website, we tracked an increase in visitors to 50% in just three months, successfully driving our users to Martial’s website.