Do you ever feel like you are running in circles trying to keep up with the latest digital trends? That’s because you are. We all are! From AI in consumer tech to evolving retail, visual listening and augmented reality, the world is moving at breakneck speed (about time we put our seatbelt on).
This is why it is important to understand your “why” and more specifically, your niche. Then you can pick your (digital) battles and give your customers the best damn experience.
One major takeaway from Hubspot’s Inbound Marketing conference this year was that we can no longer approach growth in a funnel system. Everyone loves to talk about the “funnel” but I always felt a disconnect - it was never really working.
Think about your day. You wake up and maybe shave with your Dollar Shave Club Razor (I use BILLIE), get in an Uber or a Lyft (depending on who gives you a better experience), get the usual at a Starbucks or Dunkin, pick up your Amazon package, cook yourself a Fresh or Sun Basket meal, and crawl under your new Buffy blanket (which you can return if you aren’t happy). What do all of those things have in common? Customer experience.
When Brian Halligan, the CEO of Hubspot started talking about their “Flywheel” approach, it all finally made sense. When in a funnel, we lose energy and momentum. We are focused on the end customer, but forget that they are the ones who can scale our business for us. The equation: Attract > Sell > Delight = Growth seemed more promising. Where a funnel loses traction at the bottom, a flywheel leverages the momentum to let your customers do the selling for you.
This is why user experience and customer experience are (in our opinion) the most important in today’s digital environment. The best product isn’t the winner anymore, the best customer experience always wins. With this insight, we’re ready to spin the Flywheel of success for your business and convert your customers into strong advocates for your brand.