Authenticity is Key

Now more than ever, marketing demands better products, better service, and accountability. But today there are so many avenues to reach your target audience, where do you begin? At the core of a good marketing strategy is you, your brand, your organization, and your story. From there you can decide the best medium to tell that story. Authenticity is the key to unlocking a loyal following. So it’s important to know your voice, your purpose and then... your audience and how to reach them.

Influencer marketing is a powerful tool to leverage. People will always trust their friends and real people online before brands. According to AspireIQ, 92% of consumers trust recommendations from friends and influencers. Influencer ads are so authentically perceived that they are 87% more memorable than tv ads. That’s why 84% of marketers now use influencer marketing, achieving an average of 11x ROI.

The rules around influencer marketing are still developing which is why it is imperative to have agencies like ALX, who have their finger on the pulse, to guide you.

Few quick tips when exploring influencers:

  1. Define your Goal: Website Traffic, New Content, User Acquisition, Engagement.

  2. Define your Audience to Select the Right Influencer Partner: Gen X. Millennials, Gen Z, etc.

  3. Test & Invest: Depending on what your budget permits, develop a plan to target micro-influencers and/or macro influencers. Try a series of approaches and analyze what works. Then, do it again and again!

  4. Givers Gain: Be creative in your approach to these collaborations. Try Giveaways or coupons.

Take a deeper dive into influencer marketing here!

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