Phone :
New York :
15 West 38th St #647, NY, NY 10018
Chicago :
1117 N. Dearborn St, Chicago, IL 60610
ARMRA (formerly Rahal Biosciences) needed a partner that could turn their science-backed immune defense supplement startup into a seamless e-Commerce experience with a compelling consumer brand to back the product. We armed them with a strong e-Commerce platform and engaging paid and organic social media strategies all supported by consumer research. Ultimately empowering ARMRA to unleash their superfood supplement to the US market.


Sarah Rahal, MD, wanted a branding experience that spoke to her science-backed immune defense supplements and customers alike. From logo design, packaging, and e-commerce website development, ALX was hired to bring Sarah's vision for her startup to a buzzing brand online.


Brainstorming mood boards and researching ideas were essential to bring this brand to life. Navigating through legal obstacles for a brand name and an identity that stood out from its competition eventually led us to curate a well-developed brand identity for ARMRA. We worked with our research team to run quantitative and qualitative research groups. With that data, we defined our strategies to bring this product to market.


ARMRA is now a thriving D2C business online and breaking into the online retail industry. They are working quickly to become a leading supplement in their respective market.