New York :
ALX, 67 West Street #401, Brooklyn, NY 11222
Chicago :
1117 N. Dearborn St, Chicago, IL 60610


Floopi Shoes, a successful Amazon shoe brand, was in dire need to scale its business model, and diversify its sales and marketing strategy online. ALX stepped in to help Floopi bridge this gap and launch its D2C channels and platforms online.


ALX paved the way for this Amazon-focused brand to develop a long-lasting D2C strategy that ultimately drove consumer engagement and sales on their new website. We started by defining their core identity both visually and verbally, then creating the necessary assets to tell that story online.

• Brand Guidelines
• Web Design and Development
• Photography Campaigns (Influencer, Product & Lifestyle)
• Social Media & Paid Media Campaigns


We launched a successful online shopping platform and a thriving community of not just consumers, real fans, and users online. We received thousands of engagements through giveaway campaigns and increased sales through their new platforms instantly.