Phone :
New York :
15 West 38th St #647, NY, NY 10018
Chicago :
1117 N. Dearborn St, Chicago, IL 60610
We cooked up a digital strategy and visual identity for Phantom Chef. Which included a full rebrand, social media content, and a completely new eCommerce experience for their consumers. Quickly taking them from a wholesale brand to D2C business overnight.


With limited online distribution and minimal consumer awareness, Phantom Chef asked ALX to create a consumer-centric brand and design their Shopify website. Once we launched their e-Commerce site, we developed and fostered a multi-pronged marketing strategy to build online relationships and drive their D2C business.


We identified the core values, goals, and principles of the brand, defined their key target personas, and then designed and launch their properties to support those targets.

This included defining, designing, developing, and launching an elevated brand identity and shopping experience online.

By creating a strong visual and verbal guideline we were able to launch successful social media marketing campaigns to drive awareness and conversions to the site.

We also produced photography campaigns to support the brand vision and communicate it to their audience, instantly enhancing their image.


Launched a highly intuitive and well-branded Online Sales Platform and Website through Shopify, Increasing total product sales attributable to:

• Organic and Paid Social Media Campaigns
• Increased UGC and User Engagement by over 300%
• User Acquisition: 100 followers to over 6,000 users in one year
• Avg. 40k+ website visitors/month with limited budget