As a direct competitor of PopSockets, Spinpop’s challenge was to convince their target audience to favor Spinpops over PopSockets. Just acquiring retail stores to sell Spinpops suddenly was deemed insufficient due to the popularity of its competitor.
Careful planning and execution of a strategic social media master plan and a revamped website became a necessity.
ALX Creatives drove this objective with a mission to put the brand in the forefront by maximizing the aesthetically pleasing photoshoot and used these product and lifestyle images to design social media posts that appealed to its demographic.
Due to its success, Spinpop was able to release new collections and designs to the market every quarter. In addition to growth in social media and digital media, retails sales are reflected in Spinpop’s success along with sales from their e-commerce Shopify webasite.