From a growing manufacturer to a modern global voice, built to secure the future and connect the world.
Fasco Fasteners had grown substantially over the years, and needed a website and brand to match its ambitions. ALX Creatives partnered with the Fasco team to reposition the company as the robust, globally-leading manufacturing business it had become, giving Fasco a modern voice built around the idea of securing the future and connecting the world.
The process started with understanding Fasco's customers within the manufacturing industry, then pairing that research with a strong user interface designed to tell Fasco's story online. To fuel growth once the new platform launched, ALX also built out a robust email marketing program and process; one that continues to run today, alongside ongoing design support as Fasco's needs evolve.
The results were immediate. Fasco saw a strong influx of new business and customers to its newly elevated website, and the email marketing campaign ALX launched generated RFPs that led to closed deals within the first week.
SERVICES
Brand Strategy & Identity
Website Design & Development
User Research
Email Marketing Strategy
Ongoing Design Support
"From our first meeting with ALX, we knew this was the perfect fit to take our company's marketing efforts to the next level. Alexandra and her entire team took the time to learn about our business, understand our goals, and develop and implement a plan that allows us to stand out from our competitors. After working with ALX, we realized this was not a one-off project, but the creation of a partnership that will continue to evolve as our company grows."