In a competitive cookware market, Granite Ware needed a real digital presence to differentiate itself, build brand awareness, and drive online sales. ALX Creatives partnered with Granite Ware, alongside D4S, to build that presence from the ground up.

ALX crafted a digital strategy combining paid social media ads to drive brand awareness and reach with an organic social media presence designed to establish legitimacy and cultivate a genuine online community. To bring that strategy to life, ALX defined Granite Ware's messaging voice and tone, developed a refreshed visual look through photography and graphic design, and provided guidance on sustainable messaging to help the brand navigate that conversation with authenticity.

The results speak for themselves: over 1 million impressions across Facebook and Instagram, an 11.5% average engagement rate, and a fully updated set of brand assets and photography that gave a 150-year-old brand a voice built for today's audience.