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How Do You Rebrand a Skincare Line Without Losing Its Soul?

The Story Behind the 5th Dimension Rebrand Some rebrands begin with market research or a…

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Is Your Social Media Content Relevant?

Reactive marketing on social media is a strategy that involves responding to current events, trends,…

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Share What You Know: How Brands Grow by Sharing Knowledge

Every brand has that secret spice—that special blend of expertise, insight, and experience that sets…

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Focus on Inputs for Business Success: The ALX Approach

At ALX, we believe in the power of focusing on inputs to drive business success. …

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How Losing Our Biggest Client Reinvented ALX

Running a business is often portrayed as a linear path – only upward trajectories and…

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