Before ARMRA became one of the fastest-growing names in immune health in the USA, ALX built the foundation that brought it to market.

ARMRA was founded by Sarah Rahal, MD, with a bold scientific vision. ALX partnered with Sarah and her team from the very beginning, transforming that vision into a consumer brand by creating its identity, positioning, e-commerce experience, and go-to-market strategy.

From naming and navigating trademark challenges to developing the brand identity, logo, packaging, and Shopify website, ALX led every aspect of the brand's launch. Each decision was grounded in consumer research, with our strategy team conducting quantitative and qualitative studies to shape the brand's positioning, messaging, and customer experience before launch.

We then developed the paid and organic marketing strategy that introduced ARMRA to consumers and fueled its e-commerce debut.

Today, ARMRA is a nationally recognized, multi-million-dollar brand redefining the immune health category. We're proud to have helped build the foundation that positioned the company for its extraordinary growth.