O-Cedar is one of America's most trusted household product brands. ALX Creatives partnered with the O-Cedar team to modernize its social media and brand strategy; rethinking how the brand shows up online, connects with its existing customers, and speaks to a new generation of shoppers navigating sustainability-minded purchase decisions.

ALX rebuilt O-Cedar's digital communication and brand story from the ground up, then brought it to life through a new lifestyle photography campaign designed to elevate the brand's image beyond the shelf. On the social side, ALX ran a multi-pronged organic and paid marketing strategy that turned everyday customers into a content engine. Over a five-year program, ALX's strategy, leadership, design, and photography helped O-Cedar grow its social audience by 4,300%, drive 230% year-over-year engagement growth, and sustain 120k+ website visitors per month, all backed by a successful CPC program built to keep pace with the brand's momentum.

The result: a household name showing up online the way it's always shown up at home: dependable, everywhere, and now, impossible to scroll past.