Hightail is a sparkling, infused beverage brand built around clean ingredients and better-for-you formulations. ALX Creatives partnered with the Hightail team to elevate the brand's ecommerce experience end to end — rethinking how customers shop, browse, and discover new products, and building the go-to-market foundation for the brand's next chapter.

On the Shopify side, ALX restructured the product catalog into individual SKUs per flavor, giving customers a cleaner, more intuitive path from browse to purchase, and rebuilt the shop and product pages to put the brand's best sellers front and center. Behind the scenes, ALX managed the inventory and subscription migration needed to support that shift without disrupting a single customer order. And looking ahead, ALX shaped the go-to-market strategy for Hightail Halo — a new non-infused line — including exclusivity and pre-sale positioning designed to build anticipation before the product ever hits the shelf. Every decision, from checkout flow to launch sequencing, was made in service of a premium, seamless customer experience.