Floopi Shoes was a successful Amazon-focused brand in need of a way to scale beyond a single sales channel. ALX Creatives partnered with Floopi to bridge that gap, building the brand identity, website, and content strategy needed to launch Floopi's own D2C platforms and diversify its sales and marketing strategy online.

ALX started by defining Floopi's core identity, both visually and verbally, then built out the full suite of assets needed to bring that story to life, including brand guidelines, web design and development, influencer, product, and lifestyle photography campaigns, and social and paid media campaigns. Every piece was built to work together, giving Floopi a long-lasting D2C strategy designed to drive consumer engagement and sales well beyond its Amazon roots.

The result was a successful online shopping platform and a thriving community of real fans and repeat customers, not just consumers. Giveaway campaigns drove thousands of engagements, and Floopi saw an immediate lift in sales through its new D2C platforms.