FLOOPI
We flipped Floopi from B2B business to D2C brand. We gave them a pep in their creative step along the way by developing a new brand identity, website and building out their social media content.
ALX Paved the way for this Amazon focused brand to develop a long lasting D2C strategy that ultimately drove consumer engagement and sales through their new website.
CHALLENGE
Floopi Shoes, a successful Amazon shoe brand, was in dire need to scale its business model, and diversify its sales and marketing strategy online. ALX stepped in to help Floopi bridge this gap and launch its D2C channels and platforms online.
SOLUTION
ALX paved the way for this Amazon-focused brand to develop a long-lasting D2C strategy that ultimately drove consumer engagement and sales on their new website. We started by defining their core identity both visually and verbally, then creating the necessary assets to tell that story online.
Including:
• Brand Guidelines
• Web Design and Development
• Photography Campaigns (Influencer, Product & Lifestyle)
• Social Media & Paid Media Campaigns
RESULTS
We launched a successful online shopping platform and a thriving community of not just consumers, real fans, and users online. We received thousands of engagements through giveaway campaigns and increased sales through their new platforms instantly.