Spinpop is a stylish phone gripping device offered in thousands of designs, bringing a fun, expressive style to a functional accessory. As a direct competitor to PopSockets, Spinpop's challenge wasn't just getting into retail stores, it was convincing its target audience to choose Spinpop over an already-dominant competitor. ALX Creatives partnered with Spinpop to build the brand presence and digital strategy needed to compete and win in a crowded category.

ALX developed a strategic social media master plan alongside a revamped website, putting the brand front and center through an aesthetically-driven photoshoot. Those product and lifestyle images became the foundation for a social media content strategy designed to appeal directly to Spinpop's core demographic, giving the brand a distinct visual identity that stood apart from the competition.

The strategy paid off. Spinpop has been able to release new collections and designs to market every quarter, backed by consistent growth in social and digital engagement. That momentum shows up in the numbers, too, with strong retail sales alongside consistent growth through Spinpop's e-commerce Shopify website.